Tipping Point, 22 Immutable Laws Of Marketing,Mindset With Muscle 3 Books Set

The 22 Immutable Laws Of Marketing

Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail...

The Tipping Point: How Little Things Can Make a Big Difference..

In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change....

Mindset With Muscle: Proven Strategies to Build Up Your Brain, Body and Business ..

HOW WOULD IT FEEL TO HAVE THE BODY AND BUSINESS YOU'VE ALWAYS DREAMED OF? Mindset with Muscle takes you on a different transformation journey. Rather than hitting the gym and obsessing about success, this book brings you 'sets and reps for the brain'