Influence: The Psychology of Persuasion

Name: Influence: The Psychology of Persuasion
Brand: Robert B. Cialdini
SKU: VRT-3448
Price: 99.99 GBP
Availability: InStock

by Robert B. Cialdini Publisher: Harper Business

£99.99

SKU VRT-3448 ISBN 9780061241895 Author

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Condition: BRAND NEW
Format: Paperback

The widely adopted, now classic book on influence and persuasion—a major national and international bestseller with more than four million copies sold!

In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.

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Influence: The Psychology of Persuasion

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