Data Strategy: How to Profit from a World of Big Data, Analytics and the Internet of Things
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Condition: BRAND NEW
Format: Paperback
Data is revolutionizing the way we all do business. Every business is now a data business and needs a robust Data Strategy. However less than 0.5% of all data is ever analysed and used, offering huge potential for organisations when trying to leverage this key strategic asset.
What is the value of your data and how does it generate business value? Data Strategy, by bestselling author Bernard Marr, provides a clear blueprint showing what organizations need to do to define and execute an effective plan for one of their biggest strategic assets: data.
It shows you how to:
- define your strategic data assets and data audience
- gather the required data and put in place new collection methods
Title
Data Strategy: How to Profit from a World of Big Data, Analytics and the Internet of Things
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