Making Numbers Count [Hardcover], Made to Stick & Switch 3 Books Collection Set

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Making Numbers Count [Hardcover]:
Whether you're interested in global problems like climate change, running a business, or just grasping how few people have washed their hands between visiting the bathroom and touching you, this book will help math-lovers and math-haters alike translate the numbers that illuminate our world.Until very recently, most languages had no words for numbers greater than five - anything from six to infinity was known as 'lots'. While the numbers in our world have become increasingly complex, our brains are stuck in the past.

Made to Stick:
ISBN-10 : 009950569X
ISBN-13 : 978-0099505693
Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows: - how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria- how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.

Switch:
ISBN-10 : 1847940323
ISBN-13 : 978-1847940322
We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.

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Making Numbers Count [Hardcover], Made to Stick & Switch 3 Books Collection Set 

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