Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
by Renee Mauborgne Publisher: Macmillan
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SKU SNG13928
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9780316396790
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Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space.
9780316396790
Title
Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
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