In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.

How to Win Friends and Influence People by bestselling author Dale Carnegie gives you time-tested advice and simple techniques on how to deal with people, understand them and get along with them. This book tells you how to Improve your conversation skill Avoid arguments and win people over Make friends easily Become a people person.

Inspire, Influence, Sell aims to address this gap, by teaching sales professionals and team leaders the right psychology, skills and systems to sell more effectively, for the benefit of their clients, their business and themselves.